" DIGITAL " STRATEGIES OF UKRAINIAN POLITICAL IDENTITIES: THE PRESIDENTIAL CAMPAIGN 2010

International audienceThis paper will focus on the " digital" strategies of Ukrainian candidates for the Ukrainian presidential election of 2010. The presidential campaign is always a narration about the nation. The visions of national past, present and future are expressed discursively and visually by different ways on prospectus, big boards, in interviews, meetings but also on personal sites of candidates on Internet. We will analyse in what way Ukrainian politicians use their personal sites for electoral campaign, how their communicative strategies are influenced by modern media and what vision of a citizen/a visitor they suppose. We will analyze the personal/official websites of four candidates: Viktor Yanukovych, Ioulia Timoshenko, Viktor Yushchenko and Arseniy Yatsenuk